Inspired by the wave of nostalgia for their jelly shoes, Kelly & Nick set about introducing an original range of retro bags – affectionately known as ‘jelly bags’ – inspired by vintage designs from the 50s through to the 90s.
They wanted to create colourful arm candy to complement their joyful jelly shoes, and it started with the launch of what has now become the oh-so-popular Sun Jellies Retro Basket.
It wasn’t long before others were asking to join the jelly party! Many stores wanted to stock the Retro Basket, and so… the wholesale side of the business was born. The wheels were set in motion for what would become a global jelly revival!
New bag styles were introduced, including their much-loved Atomic Tote, which is inspired by the American ‘Shamrock Neatway’ shopper, circa 1950s. There are now five unique jelly bag designs, and the couples’ passion for nostalgia can be seen in each and every one. Kelly is often found scouring the internet and vintage charity stores for original “jelly jems” that could inspire the next Sun Jellies bag design.
With around 2000 stockists worldwide, Kelly & Nick’s jelly love story has travelled further than they ever imagined possible. A community of jelly lovers can be found in over 50 countries. However, at its heart, Sun Jellies is still very much a family business…