Why Bellies to Babies Isn't Having a Memorial Day Sale

This may be unpopular but we're not having a Memorial Day Sale at Bellies to Babies Boutique. We realize we are sitting on a lot of spring and summer merchandise and it could be a huge profit to our business - we know. And no, we're not un-business savvy. We're just a little bit too sensitive about Memorial Day. Avigail grew up in Israel where soldiers (and civilians) are killed all too often. It's a tiny country like a small town, with an obligatory draft, and every soldier lost is like losing a child in our family, not just news from afar. Moving to the US was so bizarre - in Israel, the entire country STOPS on memorial day. A moment of silence loudly rings throughout the country and even cars on the highway, late to work, stop. 


In the US, Memorial Day has turned into picnics and bbqs, white shoes, and sales. How???? Have we forgotten what Memorial Day is about? Now don't get me wrong, I'm not a Debbie Downer. I am all for traditions and understand the Hallmark-ization of many US holidays. But this is literally about families' lost children. A lost mother or father, sister or brother, friend, and neighbor. Why do we celebrate this? How on earth do we say "Happy" Memorial Day? We should commemorate and honor it, not celebrate it.

Stepping off my preachy pedestal now. 

At Bellies to Babies Boutique this year, we will not be doing a sale. Instead, every sale we make on Memorial Day Weekend will send a portion of the profit to TAPS - the Tragedy and Assistance Program for Survivors, a non profit dedicated to supporting the family members of lost soldiers. All sales starting on Friday morning, 5/25, going through Monday night, 5/28 will go toward this.

Feel free to leave a prayer, thought, memory, or wish for all our heroes in the comments. 


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  • Elizabeth Riegler

    So sorry I missed this. I posted on my personal Facebook page about this very thing. As a military spouse, I feel it’s so important to teach our kids how to honor fallen Veterans every day. My husband took the kids early Monday morning to put flags on veterans’ graves at our local cemetery, and we came back later for the ceremony, 21 gun salute, folding of the flag, and then removed the flags from the graves. So many people think this is a long weekend Perfect for a vacation, a BBQ, or a pool party. It can certainly be a part of it, but we can not forget the men and women who have sacrificed their lives for our freedom. 🇺🇸⚓️🇺🇸⚓️🇺🇸

  • Brittany A

    Thank you for doing something WORTHY of this weekend. Although the lake, sales, and cookouts are fun, you know the true meaning of Memorial Day and how it should be acknowledged. Thank you for that.

    Much love.

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