This may be unpopular but we're not having a Memorial Day Sale at Bellies to Babies Boutique. We realize we are sitting on a lot of spring and summer merchandise and it could be a huge profit to our business - we know. And no, we're not un-business savvy. We're just a little bit too sensitive about Memorial Day. Avigail grew up in Israel where soldiers (and civilians) are killed all too often. It's a tiny country like a small town, with an obligatory draft, and every soldier lost is like losing a child in our family, not just news from afar. Moving to the US was so bizarre - in Israel, the entire country STOPS on memorial day. A moment of silence loudly rings throughout the country and even cars on the highway, late to work, stop.
In the US, Memorial Day has turned into picnics and bbqs, white shoes, and sales. How???? Have we forgotten what Memorial Day is about? Now don't get me wrong, I'm not a Debbie Downer. I am all for traditions and understand the Hallmark-ization of many US holidays. But this is literally about families' lost children. A lost mother or father, sister or brother, friend, and neighbor. Why do we celebrate this? How on earth do we say "Happy" Memorial Day? We should commemorate and honor it, not celebrate it.
Stepping off my preachy pedestal now.
At Bellies to Babies Boutique this year, we will not be doing a sale. Instead, every sale we make on Memorial Day Weekend will send a portion of the profit to TAPS - the Tragedy and Assistance Program for Survivors, a non profit dedicated to supporting the family members of lost soldiers. All sales starting on Friday morning, 5/25, going through Monday night, 5/28 will go toward this.
Feel free to leave a prayer, thought, memory, or wish for all our heroes in the comments.