Welcome to Emerson and Friends, home of the softest apparel for baby, kids, and more! We take great pride in bringing you expertly designed textiles using the highest quality fabrics on the market. We got our start in retail by owning a store in Chicago for eight years, where owner Nicole Northway utilized her art background to design this unique line inspired by her daughter Emerson. We are now a family of four, welcoming our second daughter Lucy in 2020! Emerson and Lucy have grown up in the line and we can confidently stand behind each package that leaves the warehouse. We are a family owned and operated business based in sunny, Clearwater Florida. Nicole leads alongside her amazing husband Cody, striving daily to surprise and delight our tiny customers and retail partners around the county. Our mission is to create meaningful relationships with our customers and deliver exceptional service and products from our family to yours. We thank you so much for your business! Getting to be a part of your family's story is a great privilege.